While retail stores still provide most sales for cosmetics worldwide, the internet and online shopping are rapidly coming to challenge their dominance. A rise in domestic income has helped the trade in cosmetics, as well as changing climatic conditions leading to increased demand for skin and sun care products. The use of natural ingredients in cosmetics is also experiencing a burst in popularity as consumers begging to take more of an interest in the health and environmental ramifications of their purchases.
Of course this is all very good news for the cosmetics industry, but it also has a knock-on beneficial effect on the global wax market, with waxes being used in all manner of cosmetics including lipsticks, cosmetic pencils, mascaras, lotions, creams and lib balms.
Therefore a rise in cosmetic use means a corresponding rise in wax use, and while candles still remain the largest driver for growth in the wax industry, cosmetics are becoming an increasingly important factor, especially as the growth in popularity of the personal care industry in countries such as the US, Indonesia, United Arab Emirates and Saudi Arabia. According to Grand View Research, the cosmetic application segment of the global wax market is projected to show a combined annual growth rate of 4.2 percent between last year and 2025.
As a provider of wax and related products and services for over 140 years, Poth Hille is perfectly placed to take part in this exciting time for the wax industry. We provide a range of traditional and natural waxes for use in cosmetic applications, providing improved emolliency, gelling strength and a longer shelf life. And of course it’s not just cosmetics- we can provide waxes for all needs, from the ever-popular candle making to surf waxes and the pharmaceutical industry. We pride ourselves on our knowledge of the market and ability to use this to the advantage of both ourselves and our customers, on our efficiency, and ultimately on our record of customer satisfaction.